Überbartools Location
Sydney:
Überbartools has its Head Office in Sydney, with four employees and the CEO. The responsibilities of the Sydney office are sales, marketing and finance. In addition, Sydney has a warehouse; this enables Überbartools to easily transport goods domestically and overseas.
Advantages in Sydney
- Easy access for CEO to the workplace (Head Office).
- Warehouse is relatively cheap rental costs
- Warehouse is relatively easy to truck goods domestically and ship overseas
Disadvantages
- Far away from other Überbartools locations (Head Office & Warehouse).
- High costs of transporting products domestically and overseas (Warehouse).
- The industrial relations system in the process of wage determination and conflict resolution is different compared to other locations.
Hong Kong:
Sam Tam is the business partner of Michael Silvers and works from Hong Kong. Tam is responsible for the design and manufacturing of Überbartools. Hong Kong is ideally located with the proximity to Guangzhou (China); allowing easy communication between Tam and Vincy Cheung the head of production in China.
Advantages in Hong Kong
- There is no minimum share capital needed, therefore, Überbartools is not a separate legal entity in Hong Kong.
- Überbartools can establish business contacts and contact suppliers that they may need in case the company decides to become a Hong Kong company in the future.
- Close to Guangzhou, therefore there is easy communication between Tam and Cheung.
Disadvantages
- Harder communication access to Head Office (Sydney).
- Lack of space and high rental costs.
- Überbartools had to hire someone from Hong Kong to run the office.
Guangzhou
Vincy Cheung is responsible for the production of Überbartools, quality control, logistics and quality assurance. Quality control is when the product has achieved the desired level of quality in a manufactured product. Logistics is the planning and control of the flow of goods and materials. Quality assurance is a method in preventing mistakes in manufactured goods. Guangzhou is significantly cheaper than all the other locations, therefore, allows the production of goods to be placed there.
Advantages in Guangzhou
- Cheap production costs, therefore allow Überbartools to be profitable.
- Cheaper labour compared to Australia and Canada.
- Easy to ship in and out products.
Disadvantages in Guangzhou
- Harder communication access to Head Office.
- Not many English speaking Chinese, therefore harder to communicate.
- Working standards are not fair to employees compared to Australia and Canada.
Canada
Rhonda Goldberg works from Canada and is the North American Sales support and President of the Goldstar International. The location in Canada allows Überbartools access to customers in North America and Europe, thus expanding the company globally.
Advantages in Canada
- A quicker expansion of Überbartools products.
- Splits the workload for the employees in Sydney.
- Cheaper transportation of products to the United States of America and Europe rather than from Sydney/Hong Kong/ China.
Disadvantages in Canada
- Harder communication access to Head Office.
- Operating in different time zones.
- Higher reliance on the employee in Canada as communication is hard.