Price:
The pricing strategy adopted by Überbartools is market price. This approach is determined through the interaction between the quantity that customers are willing to purchase and the quantity that producers are able to supply.
Place:
Überbartools has three channels of distribution: local distributor, local importer and direct distributors. These strategies are selective and exclusive and depend on the location of Überbartools. Thus, this is a mid/long term plan, for example factory to company, factory to consumers and is determined by the logistic framework by Vincy Cheung.
3. Consumers: individual customers that purchase Überbartools products.
4. Liquor Brands
- Local Distributor: Multiple suppliers from pubs, nightclubs and bars from Australia and China with direct delivery.
- Local Importer: Überbartools has global distribution networks, these include:
- South Africa
- Italy
- Canada
- France
- Greece
- Cyrus
- Japan
- Singapore
- UK
- Hong Kong
- New Zealand
- Israel
- Direct Distributors
- amazon.com.au
- barware.com.au
- kitchendirect.com.au
- Crown Casino
- Wynn Casino
- Potatohead (Indonesia)
3. Consumers: individual customers that purchase Überbartools products.
4. Liquor Brands
- Point of Sale