Überbartools Promotion Strategies
The role of promotion is to inform, persuade and remind consumers about a business's products, with the aim of:
Personal selling:
Michael Silvers is responsible for personal selling of Überbartools. Silvers said that he continuously travels overseas to convince people to buy the company’s products. Currently he is selling the THE SUPERPOUR SOLUTION™ to suppliers overseas in Greece and North America. However, he stated that this method is time-consuming, expensive and investors often reject the product.
Sales promotion:
Tania Browne is responsible for the sales promotion of Überbartools. Recently she sent emails to Überbartools established customer-base, providing exclusive deals, evident below from the BAR START PACK offer.
- Attracting new customers
- Increasing brand loyalty
- Encouraging existing customers to purchase more of the product
Personal selling:
Michael Silvers is responsible for personal selling of Überbartools. Silvers said that he continuously travels overseas to convince people to buy the company’s products. Currently he is selling the THE SUPERPOUR SOLUTION™ to suppliers overseas in Greece and North America. However, he stated that this method is time-consuming, expensive and investors often reject the product.
Sales promotion:
Tania Browne is responsible for the sales promotion of Überbartools. Recently she sent emails to Überbartools established customer-base, providing exclusive deals, evident below from the BAR START PACK offer.
Advertising:
Tania Browne and Diyar Hassan are responsible for the advertising of Überbartools; recently they designed a 2014 Über Tool Catalogue, What’s ÜP: Über Innovation News (produced every three months) and an Über poster (to promote a new product). Überbartools has its own website: http://uberbartools.com/, the site shows the range of products available. The company is currently designing a new website to make it easier for customers to purchase their goods. The company also uses social media, such as Facebook and Instagram. These sites allow customers to be persuaded and therefore buy Überbartools products.
Tania Browne and Diyar Hassan are responsible for the advertising of Überbartools; recently they designed a 2014 Über Tool Catalogue, What’s ÜP: Über Innovation News (produced every three months) and an Über poster (to promote a new product). Überbartools has its own website: http://uberbartools.com/, the site shows the range of products available. The company is currently designing a new website to make it easier for customers to purchase their goods. The company also uses social media, such as Facebook and Instagram. These sites allow customers to be persuaded and therefore buy Überbartools products.